This vital social understanding is symptomatic of other shifts happening in the industry. "The discussion is changing – from natural and organic to sustainability," said Armarjit Sahota, president and founder of Ecovia Intelligence, speaking in December 2021 to Cosmetics Design Europe. "We're seeing more and more sustainable ingredients… A lot of pioneers in natural and organic beauty wanted to develop products that were better for human health and for the environment. Initially, the formulations were plant-based, for lower impact on human health. But, as sustainability has become an important part of the industry, these pioneers have really been leading the charge in terms of sustainability initiatives. It's no longer just about natural and organic; it's about wider green issues."



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