And the world is speaking back. A recent report from second-hand clothes sales platform ThredUp estimated that the total resale market is expected to more than double in value from $24bn (£18bn) to $51bn (£39bn) by 2023, accounting for 10% of the retail market. Depop, a social app targeting Millennial and Gen Z shoppers, now has 13 million users and revenue growth of 100% year-on-year for the past few years, since its launch in 2011. On average, Depop users – 90% under the age of 26 – collectively follow and message each other 85 million times each month. More than ‘back for good’, vintage looks set to become the new norm.

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